◉Overview

Four things, in this order:

1. Is the system running? — system status, licence, sender mailbox.
2. What is due today? — your follow-ups, tasks and appointments.
3. Is the mail getting through? — what went out, what the server accepted, what came back.
4. What does operation cost? — this month’s current AI and search usage.

Everything else on the page is extra. Next to every figure there is an ⓘ that says in one sentence what exactly it counts — if you cannot recalculate a figure, you should not have to believe it.

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Three pieces of information in one line. Three green dots mean: there is nothing to do here.

• System sums up seven checks: database, cache, background service, sending mode, licence, disk space and age of the last backup. A click opens the details.
• Licence shows the scope and term of your contract.
• Mailbox shows the stored sender mailboxes. Without at least one, no message goes out.

The selected period. The buttons at the top affect almost everything below — but not three sections:

• “What is due today” is always today.
• “Holdings” is always the current total.
• The twelve-month trends always show twelve months.

If a figure surprises you, check the period first, and then the ⓘ next to it, which says what it counts and what it leaves out.

What is expected of you personally:

• Open tasks assigned to you — from all task lists you have access to. Tasks without an assignee are not shown here.
• Follow-ups: contacts you wanted to get back to. Red means overdue, amber means today.
• Appointments for today and the next ones from the Aurora Hive Sales calendar.

If the list is empty, it is empty — that is not an error message.

Because Aurora Hive Sales does not include tracking pixels. An open rate comes about by embedding an invisible image in every email whose retrieval is logged — that is data processing at the recipient’s end for which you would need a legal basis, and it is inaccurate on top of that: many email programs do not load images at all or load all of them as a precaution.

What Aurora Hive Sales shows instead is measured, not estimated: what actually went out, what the mail server accepted, what came back as undeliverable, who unsubscribed. All figures come from the sending log and the inbox.

What actually went out in the selected period and what came back from it.

The figure that matters is the number of bounces. If it rises, your sender reputation suffers — measurably and without an error message. The right next step is then the Deliverability area.

Test mails do not count, by the way. The ⓘ says so too.

The bar shows how many recipients have already received the current stage. It is normal for it to move slowly — Aurora Hive Sales sends spread out over time.

If it stays still for hours, something is wrong with sending. Then look into the campaign: is it paused? And go on to the system status: is the background service running? Is the mailbox still connected?

The ongoing cost item of your system: every AI call and every paid search is counted. Ongoing third-party costs arise only in these places, each with its own tile:

• AI evaluation,
• Research queries, i.e. the queries of the opportunity search and the rank measurement,
• AI web search,
• AI visibility, counted in measurements,
• Data queries for search volume and backlinks in the Visibility area.

The counter starts at zero every month. If a budget is used up, only the chargeable functions pause — you still have full access to your data.

The counters are kept for three months; older months therefore show zero. The last bar is the current, still incomplete month.

The figure next to the holdings gives the contacts that are eligible for a campaign at all — that is, those with an email address and without an unsubscribe.

The difference between the two figures is one of the most useful details on the whole page: it tells you how much of your address book can actually be reached. If the gap is large, it is usually email addresses missing from an old import.

No. The section counts categories and tags together, and a contact can carry several tags — it then appears more than once.

This is exactly the classification that later selects the audience of a campaign, which is why it is shown here: what you do not see in this list, you cannot write to either.

Who has an account, with which rights, and who actually uses the system. The last sign-in comes from the access log; “Actions” counts all changing operations in the selected period.

The usual finding is shown there in orange: “never signed in” — an account that has been created but never used by anyone. Such accounts should be switched off; they are open doors with no benefit.

It guides you through the setup. The progress comes from the actual state of your system — you do not have to tick anything off.

As long as something is open there, Aurora Hive Sales is still missing something for full operation. Anything skipped can be brought back at any time. Once everything is done, the card disappears by itself.

The proportion of calls that lasted longer than five seconds. Aurora Hive Sales counts anything shorter as not connected — voicemail, engaged, hung up immediately.

So the figure is not a success rate in the sales sense but a reachability rate. It is useful when it changes: if it suddenly drops, something is often wrong with the numbers or with the time of the calls.

As a morning routine, in this order — it takes two minutes:

1. The three dots at the top. All three green: read on. Otherwise go there first.
2. “What is due today”. Overdue in red, today in amber — that is the working list.
3. The campaign bars. Is what should be moving actually moving?
4. The delivery figures, if a campaign is running.

Everything else is for a weekly or monthly look, not day-to-day business.

No. If the list is empty, it is empty — that is not an error message.

If there is permanently nothing there although there is work, it usually has one of two reasons: there are no follow-ups (they are created on the contact, not here), or the tasks are not assigned to anyone — tasks without an assignee do not appear here.

For the usage counters, that is intentional: the counters are kept for three months, so older months show zero. The last bar is the current, still incomplete month.

The holdings trends are different: there you see twelve months, and the curve can fall, because deleted contacts are subtracted.

Both exist, and the distinction is given at the ⓘ in each case:

• “What is due today” and the personal trend show only your activities.
• Delivery, holdings, campaigns and costs apply to the whole system.
• The user list shows everyone, with role and activity.

In the personal section, the previous period is “the equally long period before” — that is the figure you compare yourself with.

That depends on which one:

• System: a click opens the seven individual checks. Most often it is disk space or the age of the last backup — both cases for the administrator, not for you.
• Licence: is expiring or has expired. Your data remains readable; sending and AI pause. Pass it on.
• Mailbox: the status display for the mailboxes says why — usually a changed password.

Only with “Mailbox” can you do something yourself without being an administrator.

Almost always because of one of the three expensive operations: a research query in the opportunity search, an application run, or a rank measurement in Visibility. All three query paid services.

Check in this order: who started any of these and when (the access log helps), is an automatic run running daily as well, and is a budget set?

A budget is the only brake that works even when nobody is watching.

An account that has been created but never used by anyone — the usual finding, which is why it is shown in orange.

Such accounts should be switched off: they are open doors with no benefit. Common causes are an account whose access details never arrived, a test account from the setup, or someone who does not work with the system after all.