○General

The questions most people arrive with. Answered briefly, with the way to the detailed version.

The route from an empty system to the first campaign sent, in the order in which it works.

How to get into it yourself, how to train others and how knowledge stays in the business.

Signing in, forgotten password, expired session. And what helps when none of that works.

Where your data is stored, who sees it and what the AI learns from it. Plus the paperwork you need.

Passwords, two-factor, devices, suspicious emails. What a small business really should do.

The small decisions in day-to-day work that most data protection problems arise from.

What may go into the AI, what has to be labelled and who answers for the result.

Someone requests access, demands erasure or objects. What needs to be done, which deadline applies — and how the blocklist works.

Trial, licence key, expiry. And why you can still get at your data afterwards.

Which costs are fixed and which rise with usage. And how to recognise a quote that will surprise you later.

Error messages word for word, and what you can try yourself before you call someone.

Hacked account, lost device, wrong mailing, data loss. What to do now, and in what order.

The sentence you have in front of you right now, and what it means. For looking things up.

Larger text, more contrast, use without a mouse. What can be set and where the limits are.

Simple steps that need no expert knowledge and make the site better for everyone.

Browser, network, devices, firewall. What is needed to make it run, and what IT wants to know.

Where Aurora Hive Sales, Sites and Live touch each other. And where they deliberately do not.

Where do I enter what, and what moves by itself? The typical processes across program boundaries.

How to recognise good data, how to get there, and when a database starts to tip over.

What comes across when you switch and what does not. From WIX, WordPress, Excel or your old CRM.

Pairs of terms that look alike and mean different things. And what happens if you mix them up.

Technical terms from the programs and from quotations. What they mean and whether you need to do anything about them.

Which program, which route, do it yourself or have it done. Trade-offs that come up again and again.

Which figures say something and which only keep you busy. And how to establish honestly whether something has paid off.

Being found and getting enquiries. The shortest route for a business without its own IT.

Long sales cycles, few large customers, skills shortage. What works differently in this environment.

Website, donations, members, newsletter. The path through the programs from a club’s point of view.

The path from the vacancy to the person put forward, with the obligations that apply.

Building customer websites, running instances, managing licences. And where the responsibility lies.

The questions asked before an introduction: costs, dependency, security, effort, exit.

Long decision paths, confidentiality, advertising restrictions: what works differently for law firms and practices.

Looking after owners and searchers at the same time, required details in listings, keeping contacts for years.

Specially protected data, recruiting staff, contact with relatives. What works and where the line is.

Registrations, courses, communication with parents. And what applies in particular to minors.

Opening hours, menu, reviews, reservations. What counts for businesses with walk-in customers.

Being found, keeping regular customers, maintaining opening hours. And where the online shop begins.

On your own or as a pair: what pays off, what to leave out, and how not to become your own bottleneck.