▨Media

Everything that can be seen or downloaded on your website: photos, logos, videos and PDFs such as articles of association or a price list.

Upload once, use often: you upload first and then pick the file from the list while editing a page. The same image can be used as often as you like.

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No. Large photos are scaled down on upload and converted into an efficient format (WebP) so that the page loads quickly. So you can simply use the original from your phone.

This is more than convenience: unedited phone photos are the most common reason for slow websites, and loading time is one of the few technical points that visitors actually notice.

A short descriptive text for each image. Blind visitors have it read out to them, and search engines use it. One sentence is enough.

What belongs in it: what can be seen in the image, not a list of search terms. “Two employees laying a parquet floor” is good. “Parquet floor layer Sampletown cheap” is bad — for both audiences.

Only those you hold the rights to. This is the point at which websites most often become expensive — more expensive than any missing legal notice (Impressum).

In practice:

• Your own photos are unproblematic, as long as no recognisable person appears in them who has not agreed.
• Images from stock libraries need the licence and usually an attribution. Keep the proof.
• Images from a search engine are never free, even if they can be downloaded.
• Photos of employees and customers need consent, and consent that you can prove.

It is gone everywhere it was used — leaving a gap there.

So before deleting, check whether the image is still on a page. The same applies to a PDF you have linked somewhere: the link then leads nowhere, including the one in an email that has already been sent.

Yes. Think about where the video comes from: a video embedded from a third-party video service sends visitor data to that service when your page is opened — that belongs in the privacy notice and, depending on the set-up, requires consent.

A video you upload yourself does not have this problem, but it costs storage space and loading time. For short clips, this is the cleaner way.

Through the file names — they are the only thing you will search by later. “team-mueller-2026.jpg” can be found again, “IMG_4711.jpg” cannot.

So rename files before uploading. Ten seconds per image, and the media library is still usable after a year.

Blocks have fixed aspect ratios — a portrait photo in a wide header area will inevitably be cropped.

Two ways: choose a more suitable image, or crop the existing one beforehand. Make sure that nothing important is near the edge — on narrow screens, exactly that edge is the first thing to go.

Upload it and link it on a page — just like an image. Typical cases: articles of association, price list, a form to print out.

Two tips: the file name is visible and should contain the year, if there is one. And if you replace a PDF, it is better to replace it with a new file under a new name — otherwise an old link suddenly leads to different content.

Only with the consent of the people shown, and you should be able to prove it.

In practice: obtain the consent in writing, record what it covers (website, social media presence, print), and expect that it may be withdrawn. An employee who leaves often has an interest in disappearing from the page.

Special rules apply to event photos with many people — if in doubt, ask rather than upload.

Fewer than you would like to include. Every image costs loading time, and loading time is one of the few technical points that visitors actually notice.

For a business page, the following is usually enough: a header image, two or three images of the work, a portrait or team photo. Nobody looks through a gallery of forty photos in full.

At least large photos are scaled down automatically on upload — so you do not have to do the maths yourself.